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It`s hardly astonishing that a CFA (Consumer Federation of America) study finds that insurance companies that disburse higher commissions to agents and to brokers usually have higher monthly payments.

CFA also revealed that higher prices of online auto ins don`t translate into better service for consumers.

"This research confirms that consumers should shop very carefully for coverage," said J. Robert. "The good news is that there are insurance companies that disburse minimal or even no commissions, provide low auto coverage online costs and have very good customer service."

"On the other hand, we also found a lot of insurance corporations where high commissions convert into lofty rates, with no improvement in service quality," J. Robert said. "Great auto coverage online rates and also good service might be found in case customers take the time in order to compare insurance providers."

Findings

Consumer Federation of America researched commission information from the twenty most popular writers of coverage for both individual passenger vehicle assurance on-line and homeowners insurance. This sum commission information combined regular commissions and contingent commissions (paid after policies are sold and depend on special sales or on profitability goals).

The study compared total commissions with price, insurer profitability and service quality as measured by complaint data and customer satisfaction indices. Consumer Federation of America (CFA) revealed that:

1. Insurance firms having lower commissions usually have lower rates. This isn`t always the case, so customers should shop carefully.

2. There is no evidence that paying higher fees to an insurance agent or broker derives either improved service or higher customer satisfaction. Actually, there seems to be no connection between the quantity of commission paid and the value of service given.

3. Several insurance firms propose good deals. Other providers have charges that are constantly high.

In less competitive markets, several insurance providers might be enticed to attract market share by proposing higher fees to agents or to brokers with higher prices and, sometimes, higher profits for the insurance provider. Credit insurance is one area where this kind of `reverse competition` is most frequent.

Tips for Consumers

We propose six advices for consumers when shopping for auto coverage online:

1. Shop around! This research discovered that premium charges usually rise with commissions, though this is not always true. Consumers should be certain to receive quotes from some of the lowest premium insurance firms, including the direct writers of coverage that usually don`t disburse commissions.

2. Customers don`t have to disburse more in order to obtain excellent service. Some of the companies with the best service records have low costs and also low or no commissions. It pays to shop among the insurance companies with the lowest costs and the highest customer contentment/lowest complaint ratios.

3. For information about internet car ins rates, check state cost information guides. Nearly all the states have price information guides. Normally, customers may download them from the state`s insurance department web site.

4. To receive complaint information on insurance corporations, check with the National Association of Insurance Commissioners` website, www.naic.org.

5. Be cautious with consulting with just a single agent or broker for online auto ins, even in case that broker represents a number of insurance providers. Consumers must be aware that several agents representing more than a single insurance provider might place the consumer in a higher priced insurance firm with larger commissions even in case the customer meets the criteria for a lower price. States do not require insurance agents and brokers to place the client with the best insurance policy for him.

6. Ask insurance agents and brokers the important questions:

Do you represent me or do you act for the insurance company you`re proposing me?

What commission are you gaining as a percentage of the cost of the online motor insure program you`re recommending I buy?

Am I getting the lowest cost between all the cars ins online firms that you represent for which I meet the requirements?

What additional cars insure providers do I meet the requirements for that you act for? What are the costs I would pay at the other insurance providers and what fee would you get with each insurer?

Do you own a contingency commission agreement with the insurance provider you are offering? Please completely clarify that agreement to me.

If I file a claim, do you represent me or the insurance firm in the claim procedure? Is your compensation somehow related to claims filed by me or by additional customers of yours?


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